MATI Healthy Energy Continues National Expansion with Launch in Whole Foods Southwest

New partnership builds on MATI’s popularity with Whole Foods in the Southeast to bring the organic, craft-brewed energy drink to Arkansas, Louisiana, Oklahoma and Texas

DURHAM, N.C. (August 7th, 2019) – MATI Healthy Energy, the organic energy drink with the cleanest label and simplest ingredients, is continuing to build momentum and accelerate its growth by launching at 45 Whole Foods locations across the Southwest. Whole Foods Southwest will offer MATI’s new zero-calorie flavors, raspberry mint, lemon ginger and grapefruit, starting this month. MATI is currently the second largest healthy energy drink in the Whole Foods Southeast region, growing annually by double digits.


MATI’s expansion with Whole Foods and retailers nationwide is driven by consumer demands for healthy, clean energy to help fuel their lives, achieve their daily goals and accomplish what’s most important to them. A recent study of more than 12.5 million social media posts by millennials confirmed that they are actively shopping for healthier products, and “healthy energy” is projected to be a $32 billion global category by 2025 based on estimates from Grand View Market Research.


“We’ve worked hard to align our brand and product with what consumers are asking for, and the response from retailers and consumers has been tremendous,” said Eric Masters, CEO, MATI Healthy Energy. “We’ve seen significant growth in our core Southeast markets and have new retailers coming on board across the country.” 


2019 is proving to be a strong year for MATI as they experience triple digit growth in the natural channel and recently closed a round of investment to continue their expansion. MATI points to new packaging, their organic certification, and the addition of three new zero-calorie flavors as major factors in their success this year. 


“Whole Foods is a huge player in the organic space and presents us with a fantastic opportunity to grow MATI’s brand presence with the beloved brand’s loyal clientele,” said Mark Mullins, Vice President of Sales, MATI Healthy Energy. “We’ve worked closely with the Southern region for years, and we’re excited to bring MATI’s craft-brewed organic energy to their consumers in Southwest as well.”


MATI is made with just a few simple, clean ingredients, including an organic blend of fruit juices, natural flavors and craft-brewed guayusa, a naturally caffeinated leaf known as the “tea of the amazon.” 


The brand recently issued the #MATI30 Challenge, inviting consumers to break free from the crash that comes with their typical caffeinated beverage choice and make the switch to the certified organic energy drink for one month. Since the creation of its first batch in a Duke student’s dorm room in 2012, MATI Healthy Energy quickly expanded to retail stores throughout the Southeast, including Whole Foods, Fresh Market, Earth Fare, Harris Teeter and via online retail on Amazon and its website


To order online or learn more about MATI Healthy Energy, visit www.drinkmati.com.


About MATI Healthy Energy 


 MATI Energy is the cleanest label, simplest ingredient energy drink on the market. MATI is made with just three basic ingredients: organic guayusa, organic fruit juice and carbonated water. Our craft- brewing process delivers a great tasting, no-spike, no-crash energy drink based on guayusa, a superfood known as “The tea of the Amazon.” 


MATI is a part of a new generation that wants to live up to our full potential without compromising our health and well-being down the line. This hustle is in our DNA – founded in 2012, MATI started in a college dorm room, quickly gaining national attention and hitting retail stores across the country. MATI is currently available in stores such as Whole Foods, Fresh Market, Earth Fare and Harris Teeter and available for purchase on Amazon. For more information, visit www.drinkmati.com and follow our hustle at @drinkmati and #HealthyHustle on Facebook, Instagram, Twitter and LinkedIn.


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Media Contact

Julie Colman 

Largemouth Communications (on behalf of MATI) 

Julie@largemouthpr.com 

(919) 459-6459